Prime Foundation NGO Website Redesign Case Study
A responsive NGO website delivered as a freelance collaboration
Deployment note: The redesigned version is scheduled to replace the current website after final client review. The linked domain may continue to show the previous version until deployment is complete.
Overview
Prime Foundation is a Mumbai-based charitable organisation working across education, healthcare, women’s empowerment and community welfare. I worked with a collaborator on a new website that presents the organisation’s initiatives and gives visitors clearer ways to learn, volunteer, donate and make contact.
Project Goal
The goal was to replace the existing presentation with a modern, responsive experience that makes the foundation’s purpose, projects and calls to action easier to understand across mobile and desktop devices.
My Role and Scope
As part of a two-person freelance team, I contributed to the website structure, responsive frontend, reusable page sections, content presentation, performance work and on-page SEO. The build covers key visitor journeys across the home, about, projects, volunteering, donation and contact pages.
Work Delivered
- Responsive layouts and consistent reusable UI across the NGO website.
- Clearer presentation of charitable initiatives, projects and community-focused content.
- Improved donation, volunteering and contact journeys with prominent calls to action.
- Accessible HTML structure, performance-conscious media handling and page-level SEO foundations.